EXPERIENCE
2023 Summer
Post-production & Marketing Assistant, Reality show team
Shortly after, I joined a reality show team as a Post-production and Marketing Assistant, where I edited promotional content for social media platforms and helped shape content strategy based on audience feedback. This experience deepened my understanding of how storytelling and audience engagement work across platforms like Douyin and Bilibili.
2024–Present
Graduate Researcher, Rutgers University
Projects on CSR communication, meme culture, and digital communities
During my graduate studies at Rutgers, I began translating these hands-on experiences into academic research. My projects explore digital culture, community interaction, and brand communication, including a case study on Starbucks' CSR messaging, a meme discourse analysis in Chinese esports forums, and a cross-platform comparison of user behavior on Chinese and American social media.
2023 Summer
Assistant Director Intern, Mango TV variety show
In the summer of 2023, I interned as an Assistant Director at a Mango TV variety show production team. There, I worked on shot planning, on-set coordination, and post-production scripting, which gave me firsthand experience in turning creative ideas into structured narratives.
2023–Present
Creative Advisor, Independent art collective
Since 2023, I have also been working as a Creative Advisor for an independent art collective, where I contribute to concept development, visual storytelling, and multimedia content planning. This ongoing role allows me to explore artistic expression beyond the commercial or academic sphere, while collaborating with creators from diverse backgrounds.
Over time, I realized that what draws me most is the intersection of storytelling, community, and interaction — and no medium captures this better than games.
Games are not only entertainment, but vibrant cultural spaces where people connect, compete, create, and express. With my background in media production and communication research, I hope to contribute to the game industry in areas such as community management, content strategy, and player experience research.
This is where I see stories, technology, and people come together — and this is where I want to be.
These experiences shaped my path from a content creator to a communication researcher with a focus on digital storytelling, community dynamics, and media ethics.